Wonders of Watamu is a marketing initiative creating a buzz on social media causing travel media worldwide to turn their attention on Watamu. The dynamic media campaign was created by residents, businesses, and attractions based in Watamu, and developed by international tourism media experts e-Tourism Frontiers . The recently launched online marketing campaign promotes the beauty, activities and accommodation of Watamu and the surrounding region, including the Watamu Marine Park and Reserve, Mida Creek and the Arabuko Sokoke Forest.